Meet the SBO Team


Laurie Palau, founder of simply B organized started her company out of a passion for organization and simplicity. Having “stuff” is a part of life, but that doesn’t mean that you need to live in chaos. At simply B organized Laurie and her team teach methods for organizing your home without becoming consumed by clutter. One of her most popular talks is “The Clutter Clinic” ™ which is repeatedly a sold out event.

In addition to speaking and working with private clients, Laurie is the author of the book HOT MESS: A PRACTICAL GUIDE TO GETTING ORGANIZED, and hosts the weekly podcast, This ORGANIZED Life. She can be seen  sharing her latest organizing tips on 6ABCCBS3 in Philadelphia and WFMZ in Allentown. Her strategies have been featured in The New York Times Parenting Section, Family Circle, and several regional magazines. Laurie enjoys sharing original content on her own blog “A Life More Organized“.


When she is not working, Laurie can be found at home with her husband Josh, 2 teenage daughters, Zoe & Logan, and 2 dogs Jeter & Oliver.



Erika Goodyear


Erika Goodyear – Erika, a former nurse, is no stranger to helping others. After taking some time off to raise her two children she joined the sBo team in 2011 and has been helping clients regain control of their homes by creating organized spaces for them to live and enjoy. Clients love Erika, because she is the “good cop” in the relationship!






Courtney Greisman – Courtney is our social media maven and mom to 2 feisty kids. She attended Moore College of Art & Design in Philadelphia and previous worked at the Free People Design House. If you buy her a drink, she will tell you all about baking a cake with Martha Stewart. She absolutely loves being part of the sBo  team!






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